Smirnoff ICE is kicking off summer with a bold and flavorful new campaign that guarantees sunshine vibes, no matter what the weather says. Just in time for the summer solstice, the brand has launched ...

The Diageo (DEO) drinks company has a real dilemma facing its Smirnoff Ice brand, which the company is resolutely doing nothing about. It comes in the form of a binge-drinking game called "Bros Icing ...

Claire Kittle is excited to further open up her heart and her mind in the new year.

NEW YORK, Dec. 4, 2025 /PRNewswire/ -- Smirnoff ICE and Troye Sivan are remixing the holidays — less tradition, more vibes. From a new digital series, deviously fun gift sets, and pop-up samplings ...

Sparkling water has been around for decades, but it has recently become trendy as an alternative to sugary soft drinks. US seltzer sales have grown by 42% over the past five years, according to the ...

A photograph purportedly showing a snarky advertisement for Smirnoff brand vodka featuring an apparent dig at President Trump in its tagline that "We'd be happy to talk about our ties to Russia under ...