Advertising is an ever changing industry, especially considering not only how fast technology is moving but also how fast people's attention spans are changing. For the reasons listed above, Snapchat ...

It’s been launching performance-focused ad products for Snapchat at a regular clip over the past couple of years, and on Thursday it added a few key new features to its app ads toolkit. Performance ...

Snapchat is hustling to stay one step ahead of Facebook — and that means some snazzy new advertising features. Snapchat announced on Monday three new advertising offerings, including lenses that take ...

Snapchat has found its groove as the go-to ad platform for direct-response advertising, which has more than doubled in revenue and now makes up more than half of the company’s total revenue. The ...

Snapchat will begin selling sponsored picture and video lenses this fall, reportedly for as much as $750,000 a day. The lens feature was added to the Snapchat app last month. It overlays pictures and ...

Snapchat is adding more courses to its marketer education platform which offers free certifications for different types of direct-response advertising. A series of courses housed under the umbrella ...

Snapchat today released software tools to help marketers create augmented reality (AR) ads for the image-messaging app. Lens Web Builder, which parent company Snap is touting as the first web-based AR ...

While Snapchat's minimal user growth in the U.S. may raise concerns for investors, the social media company's third-quarter results show a steadily improving advertising business, with the rollout of ...

DTC brands like Curology and MeUndies have started flocking to Snapchat's Discovery Story Ads, a branded tile format that shows up in a feed next to popular shows and publishers. The format is suited ...

Snapchat is lifting the limit on video ads to three minutes from 10 seconds, giving marketers a chance to tell a longer brand story in the image-messaging app, per an announcement shared with Mobile ...