The global market for Social Media Analytics was valued at US$6.4 Billion in 2024 and is projected to reach US$21.6 Billion by 2030, growing at a CAGR of 22.5% from 2024 to 2030. This comprehensive ...
A new, AI-powered platform called Aggie wants to manage your brand’s social media. Aggie is a product of Audience Genomics, which has since 2018 offered audience data analytics to big brands like ...
From the rise of virtual influencers to the convergence of short-form video and UGC, here are six predictions that will shape ...
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Big data, big impact: How data improves your social media marketing
Big data, together with AI, can help you find your target audience and communicate with it more effectively than ever before.
Social media offers companies unprecedented access to their customers—with the click of a button, businesses can instantly send any message they want to an audience of thousands, if not millions, of ...
Being a great Michigan Tech social media admin (SMA) involves balancing creativity and being strategic. If the role were an ice cream sundae, then getting to flex your creative muscles is the cherry ...
Jennifer Simonson is a business journalist with a decade of experience covering entrepreneurship and small business. Drawing on her background as a founder of multiple startups, she writes for Forbes ...
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