One of the most effective ways to communicate with others is through storytelling. It’s a technique people have been using since the beginning of time, and it still holds the same value today as it ...

The most successful business leaders today aren’t just presenting data, they’re weaving narratives that connect with audiences on an emotional level. From investor pitches to marketing campaigns, the ...

As students at the University of Iowa’s Tippie School of Business prepare to embark on their careers, a new program is teaching them to tell their stories and personal experiences—a communication ...

A recent story in The Wall Street Journal highlighted something people in schools and workplaces have long noticed: companies are no longer focused solely on employees who can analyze data or manage ...

It’s no secret that brands and marketing inundate your daily life. You can’t go a day without brands vying for your time and attention, but people are savvy and realize brand storytelling goes beyond ...

What makes one presentation unforgettable while another fades into obscurity? The answer often lies in the art of storytelling—and in today’s data-driven world, this art has taken on a new form.