At a time when consumers are bombarded with digital communications, the humble direct mail campaign can be a powerful way to stand out and make meaningful connections with your business's target ...

The decision to leverage B2B channel partnerships often underpins the first stage of company growth. It provides a vital ...

The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. In the fast-paced and ...

Direct marketing—a marketing term that some have characterized as a tired or outdated form of marketing—is having its moment in the sun again. Have you spoken to a Gen-Z or Millennial marketer (like ...

In this ever-changing economy, developing products and expecting customers to buy them is not enough. You must have a strategy to attract the right audience by creating unique value and using the ...

SMPs consists of many different building blocks, all of which come together to make up the bigger picture. Once the bigger picture is clear and goals are set, the SMP serves as a blueprint to devise a ...

Are you a print subscriber? Activate your account. By Ad Age and Creativity Staff - 7 hours ago By Adrianne Pasquarelli - 10 hours 34 min ago By Tim Nudd - 11 hours 53 min ago By Tom Wormald - 14 ...

It isn’t easy to overshadow the Super Bowl, but in 2015, that’s exactly what happened. Katy Perry’s halftime performance went viral because one of her backup dancers (now famously known as Left Shark) ...

The goal of a marketing research strategy is to effectively find a way to solve customers' problems in a way that is still profitable. That is why marketing research is crucial not only for the ...

“Strategic Marketing for Your Farm’s Future” addresses the marketing and production risks associated with commodity marketing and niche marketing to increase farm income. Stress, frustrations, and ...

Many professional roles revolve around communication, with understanding audiences and delivering effective messages being the core responsibility for a variety of career paths. Marketing and ...

Greg Helton has joined Direct Connection, a creative, full-service marketing firm based in La Verne, as the new Senior Strategic Account Manager. Helton, with over 20 years of expertise in non-profit ...