One of the reasons turnover is higher for CMOs than other members of the C-suite is that the “fit” between the company and the CMO does not always turn out to be a good one. The company and the CMO ...
DENVER, Dec. 2, 2025 /PRNewswire/ -- Findings in Confessions of a CMO, a new global report by Worldwide Partners, challenge a common sentiment that the role of Chief Marketing Officer is diminishing.
54% of surveyed executives underestimated the operational complexity of translating AI strategies into outcomes. Only 22% of surveyed organizations have established clear guidelines and guardrails for ...
Only 17% of marketing leaders are pushing for transformational change at high levels within their companies, according to new research from Accenture. The report, "Way Beyond Marketing—The Rise of The ...
Marketers leading the way on adoption of GenAI compared to colleagues in IT; CMOs leaving money on the table by not fully understanding potential of GenAI CARY, N.C., Sept. 10, 2024 /PRNewswire/ -- A ...
CARY, N.C., Sept. 15, 2025 /PRNewswire/ -- In just one year, marketers have dramatically advanced their use of Generative AI (GenAI), with 85% now actively deploying the technology—up from 75% in 2024 ...
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