Restaurants and retailers long ago realized that loyalty programs are not just a simple bonus offering. They are often a primary factor driving where people choose to spend their money, especially in ...

Just months after reviving its Sub Club, Subway has scrapped a crucial reward. Here's what customers are saying about the ...

Restaurants and retailers long ago realized that loyalty programs are not just a simple bonus offering. They are often a ...

Subway is ending its popular "free fourth footlong" Sub Club reward just months after relaunching it, and loyal customers are pissed.

Subway's Sub Club has been allowing members to earn a free footlong sandwich for every three footlongs they buy through the ...

To receive daily news and insights, subscribe to our free daily Restaurant Dive newsletter. Subway is updating its Sub Club ...

On Sept. 9, Subway began the rollout of its revamped loyalty program, now renamed MVP Rewards and replacing MyWay Rewards, which had 30 million members across North America. All MyWay rewards members ...

Subway is bringing back a promotion that offers customers discounted footlong subs, the sandwich chain announced Thursday. Beginning Feb. 28 and for a limited time, the company is offering customers ...