Kendrick Lamar, one of hip-hop’s most venerated artists for the past decade, performed “Not Like Us,” a diss track aimed at Drake, to cap the Super Bowl halftime show in New Orleans, the first to be headlined by a solo rapper.

Kendrick Lamar filled his Super Bowl halftime show performance with symbolism and sneaky references for fans to unpack.

In Mountain Dew's 2025 Super Bowl ad, singer Seal humorously transforms into a literal seal to perform "Kiss from a Lime," a playful twist on his hit "Kiss from a Rose." Set on Baja Beach, the 30-second spot features Seal serenading Becky G with the Baja Blast-inspired rendition, blending surreal visuals with a touch of nostalgia.

The Philadelphia Eagles denied the Kansas City Chiefs’ bid for a third consecutive Super Bowl title in New Orleans.

Mountain Dew, Uber Eats, Bud Light, Stella, and Liquid Death had the most impressive ads of the game. The Super Bowl is a magical time and place for brands. A rare and brief three-or-so hour moment when people want to see commercials.