Cans of Tab Cola on display at a supermarket. - Ramin Talaie/Getty Images Tab cola was Coca-Cola's first diet soda to make a splash. It was the top diet beverage in the U.S. until Diet Coke entered ...

Starting in July, ads in the App Store's Today tab will have a more compact design and be fully visible without any scrolling. The new ad format will include the app's icon, name, and subtitle, along ...

The next time you want to download an app on your iPhone, prepare to see more ads. Starting on October 25th, Apple will begin rolling out two additional ad categories to the App Store, according to an ...

Apple last month announced a new advertising format for the App Store, so that developers have even more options to promote their apps to iPhone and iPad users. The company said the new ads in the ...

Apple's market success has often been attributed to the "magical" brain-washing powers of its advertising, but new research suggests that strong ad campaigns aren't necessarily so persuasive when it ...

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According to several advertising experts, Apple's newly launched App Store Search Tabs Ads don't compare well to the company's other ad products. According to app marketing firm SplitMetrics, the ...

Microsoft Bing seems to be testing an "ads" tab under the search bar, where you see the images, videos, maps, news, shopping, etc options. Honestly, this seems very out of place but hey, Bing, like ...