The Cannon-Bard theory of emotion states that stimulating events trigger feelings and physical reactions that occur at the same time. For example, seeing a snake might prompt both the feeling of fear ...

There are many theories on the buying behavior of individuals, and businesses are constantly analyzing them to figure out how to persuade consumers to buy their products and services. Often a customer ...

In our view, higher-category theory, which possesses the highest degree of abstraction, is a second-level language relative ...

The opponent process theory suggests that the way humans perceive colors is controlled by three opposing systems. We need four unique colors to characterize perception of color: blue, yellow, red, and ...

Systems theory was not originally a business theory. Indeed, systems theory was proposed in the 1940s by biologist Ludwig von Bertalanffy, say Francis Heylighen and Cliff Joslyn in their article, ...

Most people think about pain as a simple cause-and-effect process. For example, if you touch a hot stove, you probably assume that the nerves in the skin feel how hot the stove is and signals are sent ...

When asked the question, "What is a theory?" most of my students (regardless of age or educational level) respond with an explanation that is akin to "a reasonable, educated/informed guess." Indeed, ...

Michio Kaku explores the eureka moment when Einstein came up with special relativity, the theory that spawned E = mc2. ByMichio Kaku Tuesday, October 11, 2005 NOVA Einstein realized that the world ...

Clay Halton was a Business Editor at Investopedia and has been working in the finance publishing field for more than five years. He also writes and edits personal finance content, with a focus on ...