The partnership with the tech giant speaks to a push to engage younger fans but also has wider strategic goals in mind ...

Watch as our host reacts to the funniest football TikToks, featuring moments from stars like Neymar, Sergio Ramos, and ...

Video clips of World Cup games will be broadcast live on TikTok this summer, FIFA said on Thursday. The collaboration between world football’s governing body and the short video-based social media ...

GENEVA (AP) — TikTok was picked by FIFA as the first “preferred platform” for video content on social media at a men’s World Cup, the soccer body said Thursday. The World Cup tie-in will see creators ...

TikTok becomes FIFA’s first Preferred Platform, supporting official content, monetization tools for broadcasters, and new ...