As a staff writer for Forbes Advisor, SMB, Kristy helps small business owners find the tools they need to keep their businesses running. She uses the experience of managing her own writing and editing ...

At its core, marketing aims to establish a relationship between businesses and their potential customers. It is about understanding the marketplace and positioning one’s product or service in a way ...

Online content is a vital marketing tool in the digital age. Different industries approach content marketing in different ways. They rely on several types of content to make an impact on their ...

Ask millennials what the potential drawbacks of the Internet are, and surprisingly, you may find that annoying Internet ads don’t make the top of the list. Among 18-34s, 33% of agree at lot that too ...

Online advertising continues to grow despite negative perceptions regarding its effectiveness, according to two reports released Monday. AdRelevance, a division of Jupiter Media Metrix, found that ...