As RIT’s Associate Vice President for Marketing Strategy, Cassandra leads marketing strategy, branding, and intelligence for the university, and works closely with college and divisional marketers to ...

Social media provides a multitude of opportunities to share the Case Western Reserve message and improve our brand recognition. But with opportunity also comes potential failure. Without a unified ...

Led by Senior Vice President Tracy Powell, the Division of University Marketing & Communications (UMAC) partners with University leadership, faculty, professional staff, and community members to ...

The term "marketing strategy," is often used as a catch-all phrase to describe anything from a marketing plan to an advertising campaign. A marketing strategy, however, has its own place and role in ...

The University of Texas at San Antonio (UTSA) will ensure that the use of its wordmark and branding elements are used appropriately and in compliance with the University of Texas System (UT System) ...

Our experienced team of communicators helps to promote the exceptional programs and initiatives that enhance the UB experience for students. In addition to creating and implementing results-driven ...

AI is reshaping the future of brand-building in the CMO Barometer from Serviceplan Group, University of St. Gallen, and Heidrick & Struggles Key Visual CMO Barometer 2026 Key Visual CMO Barometer 2026 ...

The purpose of the Web Standards is to identify and define the standards, guidelines, processes, and best practices associated with the design, development, hosting, maintenance, and stewardship of ...

The University of Texas laid off 20 people in its University Marketing and Communications Office this month, potentially marking a shift in the school's public relations strategy amid several crises ...

The Marketing unit is the steward of the University brand, responsible for strategic message development, marketing campaigns, and collateral for the University. It also oversees the use of the ...