There’s a lot to love about the new car experience, from the thrill of a smooth ride to that amazing new car smell. Arguably the best part is that you can give your new vehicle a fun and unique name!

Getting a product name just right is a tricky balance. Brandwatch, a consumer intelligence and social media management company, has five rules for naming new products. The name has to be readable and ...

These names didn't just disappear — they took something with them.

Despite there being hundreds of words out there that have never been used as new car names, automakers around the world love reviving a storied brand. Whether it's a classic car getting the revival it ...

Aside from things like design and specs, a vehicle’s name is one of the most important factors in how it is perceived by consumers, and that extends to the vehicle’s trims as well. Over the years, ...