Instagram Reels have fundamentally transformed short-form video consumption patterns, generating over 200 billion plays monthly and capturing 30% of all Instagram engagement since their 2020 debut.

After Instagram launched its TikTok competitor, Reels, in August 2020, the short-form videos have pretty much taken over the app. In November of the same year, the social media platform redesigned its ...

Have you ever wondered what makes a TikTok or Instagram Reel go from just another post to a viral sensation? It’s not always about luck or having a massive following. The secret lies in combining ...

Reels are all the rage these days and everyone is looking for the best and easiest way to edit an Insta reel. And the internet is flooded with tons of third-party apps to edit reels on your smartphone ...

You’ve been scrolling from the sidelines of your Instagram Reels feed, and have finally decided that it’s time to throw your own video content into the ring. Maybe you’ve been posting on TikTok and ...

Instagram is streamlining the Reels editing process, plus adding new features for finding trending content. Instagram is streamlining the Reels editing process, plus adding new features for finding ...

Why garba reels are the new viral currency: Every Navratri, Delhi, Mumbai, and Ahmedabad light up with Garba beats, but in 2025, the real stage is Instagram. Forget grainy phone clips, the trend this ...

This year our highest-watched short-form video was about the Hyundai Staria, getting us a whopping 30.5 million views on Instagram A minute-long short video format, famously known as reels or shorts, ...

The BJP’s Instagram edit featuring PM Modi on Dhurandhar’s viral FA9LA track has taken social media by storm, with users calling it “goated” and praising its creativity.