If you are working in influencer marketing, you must have heard of the new buzzword: AI influencers. AI influencers, also known as virtual influencers, are quickly becoming one of the most ...

Virtual influencers are engineered specifically to satisfy those algorithms, producing a constant, optimized stream of engagement. The algorithms running these platforms are not neutral systems. They ...

We're hearing more and more about virtual influencers created with AI. The emergence of AI influencers marks a turning point in the online landscape. These virtual entities are increasingly capturing ...

They don't age, complain, cancel gigs or doomscroll like the rest of us, and they're cashing bigger checks than some of the flesh-and-blood stars they were once modeled after. In a plot twist straight ...

Though venture capitalists continue to invest in brands backed by human influencers, some brands and retailers are turning to virtual influencers to sway consumers, according to a PitchBook report.

Social media naysayers all tend to sing the same song: social is so fake. And they’re not wrong, of course. These platforms are rife with so-called influencers who show only the most enviable, ...

Pink-haired Aitana Lopez is followed by more than 200,000 people on social media. She posts selfies from concerts and her bedroom, while tagging brands such as hair care line Olaplex and lingerie ...