Walmart has big ambitions to grow its digital ad sales while still focusing on its huge in-store reach. Ryan Mayward, head of sales, said that he's starting to create plans for brands aimed at ...

Walmart Inc. WMT is reshaping its growth strategy by doubling down on high-margin revenue streams — namely, advertising, ...

This could lead to better insights into consumer behavior, more effective advertising strategies and, ultimately, a more dominant position in the market. Walmart's advertising operation could ...

For reference, Walmart’s advertising business, which is primarily the Walmart ... “We continue to advance our flywheel strategy and diversify our income streams,” said John Rainey, Walmart’s CFO, ...

He joined Walmart in 2019 and comes from an ad agency-heavy background. He worked in digital strategy, innovation, and business development roles at Omnicom, Publicis, and WPP before joining Walmart.

As consumers prioritize value in today’s cost-conscious retail environment, two retail leaders — Walmart Inc. WMT and The TJX ...

Walmart heiress' ad is prompting backlash against the retailer despite it not being associated with the company.

As consumers develop personal shopping agents that automate digital shopping tasks, Vasudev said Walmart is developing “new pathways” for agent discovery. These advertising strategies tailored ...

"Walmart and Target are approaching their alignment strategies around newly acquired brands and partnerships very differently," Kelly Jo Sands, executive vice president of marketing technology at ...

largely thanks to healthy growth in Walmart’s higher-margin advertising and membership business. CFO John Rainey said Thursday that, of the company-wide $900 million increase in operating income ...