Wendy's has announced that it plans to roll out a dynamic pricing model as soon as next year, CEO Kirk Tanner said on an earnings call earlier this month. This means Wendy's prices would fluctuate ...

STATEN ISLAND, N.Y. -- After considerable public pushback, Wendy’s is now framing its recently announced dynamic pricing strategy differently: Yes, there will be a price change, but it won’t be a ...

Wendy’s is preparing to test an “Uber-style” surge-pricing model where the cost of menu items will fluctuate throughout the day based on demand — meaning a Dave’s burger will cost more during the ...