The e-commerce leader is extending its advantage with artificial intelligence.

Customers who engage with Rufus during their shopping journey are 60% more likely to complete a purchase compared to those ...

Amazon has announced Alexa+, an upgraded version of its voice assistant that offers longer conversations, more personalized ...

Amazon’s AI chatbot Rufus is driving major growth, helping users find and compare products conversationally. CEO Andy Jassy projects it could add over $10 billion in annual sales.

Amazon is making Black Friday shopping smarter with Rufus, its AI assistant that tracks prices and can even buy products automatically when discounts come up.

Amazon has sued Perplexity AI over unauthorised access to Amazon's e-commerce websites via its agentic AI assistant.

Perplexity is also framing its legal battle with Amazon as a competition between the old guard of AI-powered shopping and an emerging paradigm where agents act as extensions of human users, shopping ...

BMW vehicles will be the first to get Amazon’s new AI-based conversation assistant, which does away with fixed keywords for ...

The feature is currently available across all Amazon Music subscription plans but is only available for users with Alexa+ ...

Amazon wants to block you from using your own AI assistant to shop on their platform. Comet users love this experience.” ...

Amazon is expanding the reach of its next-generation AI-powered assistant, Alexa+, by integrating it directly into the Amazon ...

“This week, Perplexity received an aggressive legal threat from Amazon, demanding we prohibit Comet users from using their AI assistants on Amazon. This is Amazon’s first legal salvo against an AI ...