MSNBC, home to Rachel Maddow and "Morning Joe," is changing its name. Here's what's behind the rebrand and how it will actually affect viewers.

Starting Nov. 15, the cable news network will be called “My Source for News, Opinion, and the World,” or MS NOW for short.

The cable news network, starting Nov. 15, will be MS Now or “My Source for News, Opinion, and the World.” No longer will the ...

The rebranded network, whose name stands for “My Source for News, Opinion, and the World,” assured viewers that its core identity will remain intact despite the name change. “This gives us the freedom ...

A major cable news network is getting a rebrand. MSNBC announced Monday that it is changing its name to My Source News Opinion World, (MS NOW), as part of its corporate divorce from NBC. The network, ...

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