Il Marketing today is a science e uno degli aspetti più cruciali è l’ottimizzazione del sales funnel. I dati evidenziano come ...

Before a potential customer buys your product, they have to go through a journey that includes becoming aware of your business, learning about your products, and deciding to buy one from you. This ...

Companies rushing to adopt AI tools to boost sales and revenues may not see financial benefits until the technology evolves.

A new generation of B2B buyer is here and ready to upturn the sales funnel as we know it. So how can B2B organizations look to adapt the sales funnel for their new digital customer? With a new younger ...

Just 4% of consumers say they “never read online reviews,” according to BrightLocal’s 2025 Local Consumer Review Survey. Nearly every buyer looks for proof before making a decision. After all, ...

I was speaking with a recent client—we’ll call him Bill to protect his privacy—about our next steps for his home care agency. He came to my company with an already successful business. He has a solid ...

Instead of a funnel that slows traffic, we need to create a ubiquitous, always-accessible “sales superhighway” that provides countless on-ramps. This change of perspective will impact both how we ...

Getting marketing and sales aligned is essential for growth, retention, and profitability. Here are strategies to achieve ...

Apollo.io reports on outbound prospecting strategies, emphasizing targeted outreach, lead qualification, and data-driven ...

Gaurav Kumar is the founder and CEO of Beyond Codes, Inc. and the author of the book Sales Lessons From Golf. Tech companies are facing many challenges, from economic downturns and market volatility ...

North American shipments for Stellantis N.V. fell 18% in the first half compared to a year earlier as it maneuvers its way through a product lineup transition and an automotive industry its leaders ...