While no one can deny that consumption is a form of social distinction, it sounds even more absurd to think that people will pay more for an equal product. Calling the market bluff on the whole ...

Back in the mildly cold days of November, Wodka Vodka made a statement with their billboard. Unfortunately, it was a statement that many construed as antisemitic, stating “Christmas Quality, Hanukkah ...

An offensive billboard that the Anti-Defamation League said reinforces anti-Semitic stereotypes was removed. The Anti-Defamation League, which had criticized the New York ad campaign of Wodka vodka, ...

But don’t worry…Wodka has so many more mascots to offend you! Trying to get in touch with Wodka’s PR, we went to the product’s website, where we were directed to email “New Dehli Neil” (an Indian man ...

NEW YORK, NY--(Marketwire - December 11, 2012) - Panache Beverage, Inc. (WDKA), an alcoholic beverage company specializing in the development, global sales and marketing of spirits brands, today ...

What's the best way nowadays to thrust your unknown brand into the public spotlight? For one brand in the ultra-competitive vodka category, the answer seems to have emerged during a marketing creative ...

The Anti-Defamation League criticized the New York ad campaign of Wodka vodka for reinforcing anti-Semitic stereotypes. The ads feature two dogs, one wearing a Santa cap and one wearing a yarmulke ...

Wodka vodka stated on its Twitter feed that it will take down billboards advertising its discounted product with the slogan: Christmas Quality, Hanukkah Pricing. These have been described and ...

I recently stumbled across a website called Spirits Review that does a very thorough job of reviewing the hard stuff. The site’s founder, Chris Carlsson, is funny, opinionated, and much more of a ...

“Vodka, with his peasant roots and slumping shoulders, is often dissed by aesthetes and snobs who generally insist that a martini isn’t a martini unless it’s made with gin. But this is an argument ...