Keep mission statements under 25 words with strong, specific language. Use action-oriented verbs, avoid generalities and ...

Crafting a compelling career mission statement is a pivotal step for ambitious professionals aiming to navigate their career paths with clarity and purpose. Whether you’re a recent graduate or a ...

What comes to mind when you think of a mission statement? Many of us might think of corporate websites or self-help books, or the kind of tagline you might put in your LinkedIn bio. But a mission ...

A personal mission statement is a written declaration of our unique direction or purpose. This statement makes it clear not just what you intend to do in this world, but how you intend to do it. It's ...

Mission statements must represent a company’s moral GPS. They must be a combination of aspiration and dedication. This provides an interesting perspective on the value and importance of a corporate ...

What are the elements of a well-formed mission statement for restaurant brands? While we recently saw Starbucks update its mission statement as part of a multi-faceted organizational transformation, ...

You’ve heard of a business mission statement – but have you also heard of a content marketing mission statement? This is an important piece of text that should head up your content strategy. Outlining ...

Opinions expressed by Entrepreneur contributors are their own. Making a mission statement allows you to arrange your organization without ambiguity. The best time to craft this kind of missive is as ...

Recently, I found myself reading a February article about the new value statements Mark Zuckerberg set when reimagining Facebook as Meta. I had never bothered to read the value statements associated ...

Jennifer Simonson is a business journalist with a decade of experience covering entrepreneurship and small business. Drawing on her background as a founder of multiple startups, she writes for Forbes ...