There's a "Skip Ad" button, but a new study shows that ad-recall rates on YouTube dwarf those of rival platforms. According to a new study by Precise TV and Giraffe Insights, most kids ages 2-12 (53 ...

Ads that appear in video podcasts are alluring for visually-minded marketers but may perform worse on the whole than audio-only, according to a new study.

Our poll breaks down how readers are dealing with YouTube ads, from paying for Premium to third-party apps and beyond.

Opinions expressed by Entrepreneur contributors are their own. As business owners and marketing professionals, you constantly look for cost-effective ways to promote your products or services. The ...

The Walt Disney Co is facing a multimillion dollar reckoning over how its brands reached children on YouTube, with federal ...

YouTube offers various ad formats, such as skippable and non-skippable in-stream ads, bumper ads and overlay ads, which cater to different audience engagement strategies. The platform’s detailed ...

Today’s advertiser is looking for ways to use video content in ads to increase visibility, engage, and convert leads. The good news is that getting started with video ads is easier than ever. Video ...

YouTube is cracking down on the use of ad blockers on its site, with the Google-owned streaming service warning people to disable the privacy-preserving tools. YouTube is cracking down on the use of ...

YouTube parent company Alphabet reported its first quarter earnings Thursday. By Alex Weprin Senior Editor Even as linear TV continues to struggle, the video advertising market on YouTube continues to ...

Alphabet CEO Sundar Pichai teased that YouTube was "already benefitting" from AI investments, as the company touts a $15B annual subscription business. By Alex Weprin Senior Editor In a blowout ...