(Bloomberg) -- Alphabet Inc.’s YouTube plans to introduce a new, lower-priced version of its paid video service, offering its vast library of podcasts and how-to ...

YouTube is testing serving ads directly embedded into video streams – the latest move in its war on ad-blockers. Why it matters. The “server-side ad injection” approach bakes ads into the core video ...

YouTube’s new Brand Pulse Report helps marketers measure full brand impact across paid ads, creator videos, and organic content using AI-powered insights. For years, marketers have struggled to ...

With billions of users worldwide, one of the lowest advertising costs and the growing preference for video, YouTube has some serious marketing potential. Aside from the well-known organic side of ...