According to Ally Simpson, senior manager at Hasbro Games, adapting the IP was a ‘no-brainer.’ Romantasy has already taken ...

From Mephisto to mutants, from bounty hunters to box sets, Hasbro pulled out all the stops for its Marvel and 'Star Wars' ...

Santa Claus might disappoint a lot of people if Walmart, Target, Amazon, and other retailers can't solve this problem.

Hasbro’s Marvel Legends Roleplay line has given us some wonderful replicas over the years, from legendary weapons to iconic ...

San Diego Comic-Con 2025 is officially underway, and new products are flying around left and right. It’s always difficult to ...

America’s toy prices could rise later this year, particularly if higher tariffs take effect, Hasbro CEO Chris Cocks told on CNN’s Audie Cornish, host of “The Assignment” podcast.

The "next Kate Upton" is going viral for her latest swimsuit photos shared to social media. Upton, a three-time Sports ...

Hasbro raised its annual revenue forecast on Wednesday, as the toymaker leans on strength of "Magic: The Gathering" games and ...

The country's two largest two manufacturers saw sales of traditional toys decline due to delayed orders by retailers worried ...

One of the sought-after action figures for Transformers fans will be a new Nemesis Prime, straight from the Transformers ...

Archer Odom, 4, of Lumberton competes for Hasbro's "Toddler of the Year" award worth $25,000 and a theme park trip.