The digital transformation of the music industry leaves a landscape both exhilarating and unsettling. Streaming algorithms dictate playlists, AI-generated melodies flood the market, and the very ...

Malcolm Gladwell’s “The Tipping Point” once offered a seemingly foolproof formula for viral success: find the right influencers, craft a sticky message, and watch your idea spread like wildfire. But ...

Our Advertising Week Europe 2025 Shortlist represents a diverse group of visionaries who are shaping the future of marketing, media and culture. From launching groundbreaking organizations to driving ...

Media buyers face a constant barrage of decisions regarding inventory, partners, formats, budgets, and more—choices that ultimately come to define brands and their relationships with customers. But in ...

Remember when you could binge-watch an entire season of a show in one sitting, only guilted off the couch by the “are you still watching?” prompt? Netflix, the king of binge, started it all with House ...

At a recent brand home conference, I heard a talk from the owner of Conservas Pinhais, a small family-run Portuguese sardine factory that has recently launched a factory tour and experience. A central ...

For decades, media selection was understood as a natural extension of audience targeting. Advertisers didn’t just focus on who they wanted to reach—they considered where their message would appear.

Keeping in touch with former colleagues is a great practice for any marketer, as success in advertising is often based on not only what you know, but who you know. Within the last five years or so, ...

“A parent is someone who carries pictures where their money used to be.” Few parents would disagree with this sentiment, especially considering that the cost of raising a child to 18 is now nudging ...

Google’s rollout of Search Generative Experience (SGE) back in Spring 2024 seemed poised to shake up the world of paid search for brands. While the impact has been relatively minimal so far, that ...

The booming growth in connected TV (CTV) has provided buyers with streamlined and easy access to premium content while also introducing new challenges, primarily around taxonomy fragmentation. In CTV, ...

Marketers have an undeniable tendency to chase the shiny new object. The latest social media platform, the most advanced AI-driven ad tech, and the buzziest experiential campaign—all are irresistible.