Find out how to align your advertising goals with Performance Max’s advanced features in 2025 for seamless, scalable campaigns.

Google's shift from Maximum CPV to Target CPV in Video View Campaigns allows for better control over cost targets of video campaigns.

SEOs are reporting that it appears as though manual actions may have been applied to coupon sites for site reputation abuse.

Meanwhile, click growth remained steady and cost per click (CPC) increased, according to the latest Tinuiti report.

One ASO strategy doesn’t fit all. Here are platform-specific tips for optimizing apps on Apple’s App Store and Google Play.

Search Engine Land » Analytics & conversion » Like Lin-Manuel Miranda or Gene Kelly; Marketers can now be triple threats Opinions expressed in this article are those of the sponsor. Search Engine Land ...

In a surprising development, Google's global search market share was less than 90% for the final three months of 2024.

Brands ranking on page 1 of Google appear to get more mentions in LLMs. Links don't seem to matter, new study finds.

Google Ads now displays private search terms in Performance Max campaigns, offering insights into low-volume queries.

The class-action lawsuit against Meta could mean compensation for advertisers charged based on allegedly inflated reach ...

Google Ads' new 'Used since' column for assets gives advertisers historical context by revealing when creative elements were implemented.