With clients increasingly handling business-as-usual tasks in-house, agency profitability is at risk unless agencies redefine ...
Why do so many brands stick to familiar narratives of the past in Lunar New Year campaigns? We ask creative leaders in the ...
As supermarket price wars heat up, Woolworths and Coles are losing ground to Aldi, according to data from YouGov.
With clients increasingly handling business-as-usual tasks in-house, agency profitability is at risk unless agencies redefine ...
The prolific founder and CEO stepped down to "safeguard the company’s reputation and ensure operational continuity" as the ...
Sony Electronics Singapore is looking for a PR agency while Singapore government ministries and boards are on the hunt for ...
Japan's TV giant Fuji has lost nearly 30% of its blue-chip advertisers after allegations against its star presenter surfaced.
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With the expansion of the customer journey, CMOs are being asked to do considerably more than before—creative, research, ...
CEO told Campaign's sister title, PRWeek, that some of the comments being made about his decision to require all employees to ...
The move marks Stagwell's first acquisition in Asia-Pacific and 12th globally since 2024, onboarding a host of new ...
Intending to improve brand safety, depth of search and customer segmentation, the new tools further integrate Google AI into advertisers’ campaigns.