In another sign of the times, rental house Industry Camera is closing down. With this closure they are set to auction off ...

Michael Cioni knows. From the inside of Light Iron, Frame-io, Panavision, and his new startup STRADA, he knows technology.

FUJIFILM has announced the new GFX100RF, a lightweight medium format mirrorless camera with a fixed FUJINON GF 35mm f/4 Lens.

It’s that time of year! Companies are pre-releasing and teasing new products before NAB 2025, and I’m happy to see this! Matt ...

French filmmaker Florent Piovesan has just returned from shooting with the Blackmagic URSA Cine 17K 65 in Iceland. He shot on ...

The Pre-Launch is now live and you can get 30% off the first 100 units. The new 480GB and 960GB capacity drives are now for ...

Ignite Digi has new U-Shape USB-C Cables that were designed specifically for DJI Focus Pro motors, Focus Pro LiDAR, Focus Pro ...

The Angler Wide Vista Panoramic Background Screen (Chroma Green, 8 x 13') is on sale for $199 USD, which is a big discount of ...

The Syrp Magic Carpet Carbon Slider Kit with Short Carbon Track Extension (48") is on sale again for $159.88 USD, which is a ...

SIRUI announced it has joined the L-Mount Alliance for future lens development. This is good news for users who invested in L ...

Laowa has announced its brand-new FF 9mm T5.8 Cine which is even wider than the 12mm T2.9 Zero-D Cine Lens they announced way ...

Sony has announced OCELLUS, a product aimed at simplifying virtual production, VFX, and AR. It uses multiple sensors to track ...