Dallas-based Southwest Airlines deflected some backlash and threw some shade at the Dallas Mavericks on social media amid the public response by the airline to end its "two bags fly free" policy. The change came as a shock to many travelers who fly Southwest because of the longstanding policy.

The airline said that some categories of passengers will still be able to carry baggage for free. Southwest will continue to offer two free checked bags to Rapid Rewards® A-List Preferred Members and Customers traveling on Business Select® fares, and one free checked bag to A-List Members and other select Customers.

Southwest Airlines faced backlash after joking about Luka Doncic while announcing the end of its "Bags Fly Free" policy.

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Southwest Airlines will begin charging customers a fee to check bags. It's a significant change for the budget carrier, which built years of advertising campaigns around its policy of letting passengers check up to two bags for free.

The airline continues to contend with backlash after revealing plans to apply a checked bag fee. But the carrier briefly deflected the fallout to the Mavericks.

This week, Southwest Airlines became the latest organization to reference the trade in their latest Instagram post about their new bag policy. The Dallas Mavericks are known all across the country right now but for all the wrong reasons.

Southwest Airlines' viral dig at the Mavericks has fans fired up on social media. The shade comes days after the airline's controversial baggage policy change.