The University of Texas at Austin's athletic department is taking another major step forward in the NIL realm. The Texas ...

The new agency is in collaboration with leading college sports marketing firm Learfield’s Longhorn Sports Properties.

On Monday, the university announced its new Longhorn Sports Agency, an NIL agency created in collaboration between the school ...

The initiative will provide student-athletes with access to resources for brand development, strategic content creation, and customized ...

LSU has announced it will sell sponsorship patches on their iconic white jerseys. Is this an idea Texas should join in on?

Last month, Judge Claudia Wilken approved a $2.8 billion antitrust settlement that will allow universities to directly pay their athletes for the first time. It was a monumental decision that provided ...

Texas Longhorns athletics have inked a deal with media and technology company Learfield amid the significant shift in the NIL space. Tuesday marked the first day of the revenue sharing era in ...

Toppin signed a deal nearing $4 million, per CBS Sports' Matt Norlander, to return to Texas Tech. Returning also meant he ...

Clemson has long been viewed as the frontrunner for five-star Bryce Perry-Wright—but a late surge from the SEC may be changing the game.

The NIL era of college sports is simply fascinating. Less than a decade ago, the thought of high school athletes being able ...

Texas A&M wide receiver commit Madden Williams has reportedly inked an endorsement deal with Adidas on Friday.

Texas A&M Football Commit Wide Receiver Madden Williams Signs Early NIL Endorsement Deal With Adidas originally appeared on ...