Video footage from WMTV-TV depicts water pouring through the store's ceiling as it partially collapses. The incident occurred at the store at 3817 Milwaukee St. on Madison's east side. The store confirmed no one was injured in the incident, according to a social media post.

The Madison Fire Department’s east side crew responded to a roof collapse at Woodman’s on Monday. The team’s frequent visits to the store helped in a moment of crisis. Almost 48 hours later, Woodman’s opened its doors after the aisles flooded from a partial roof collapse.