A was for Alphabet. Now B is for branding. A month after announcing a restructuring and its new company Alphabet, Google unveiled a change to its logo Tuesday. It's now a sans-serif typeface — a look ...

Since the NHL expansion in 1991, the San Jose Sharks logo has become a sports icon. The fiercest predator in the sea jumping through a triangle chomping down on a weak, wooden hockey stick just looks ...

Apple has become a master at taking a product and refining it to perfection. The iMac, the MacBook, and now the iPad and iPhone have all went through a series of small changes over their existence, ...

The logos for professional sports franchises are big business: People see the Yankees “NY” symbol and think about their grandfathers and Jay-Z (occasionally at the same time), or the big orange C of ...

Baseball is steeped in history and tradition, making it no surprise that the game is constantly referred to as America's Pastime. The origins of the game in North America can be traced back to the ...

You know how if you’re around someone who loses (or gains) a huge amount of weight over a long period of time, you don’t really notice how dramatic the change is, compared to when you don’t see your ...

Excluding Clevelanders and NFL historians, most football fans are probably unaware that the Browns used an elf (called a "Brownie") derived from Scottish folklore as its primary logo/mascot during its ...

If the Nintendo Switch logo is mathematically uneven but looks visually symmetrical, was it ever uneven to begin with? It's a design question for the ages, sparked by a particularly eagle-eyed ...