Google says AI Overviews drive better clicks, but offers little new guidance – even as AI Mode threatens to further shrink organic traffic.

Breakthroughs, discoveries, and DIY tips sent every weekday. Google’s efforts to serve up AI-generated answers in search results hasn’t exactly gone according to plan.

Google has released a game-changing upgrade to its Gemini chatbot. This feature, which allows the chatbot to access your Google Search history, helps it produce more personalized results.

Google is always evolving, but zero-click searches are not just a trend. They are a new reality, and chances are that 60% zero-click search statistic will increase by the end of the year, in my ...