Five years ago, the heroes of Indian advertising were suits; now they are creatives. Creativity is taking the fore in Indian advertising. Clients want it and are loosening rigid effectiveness measures ...

It’s the end of an era as Priyush Pandey, often called the architect of Indian advertising, has passed away. Pandey died on Friday at the age of 70. The creative visionary transformed Indian ...

The Advertising Standards Council of India (ASCI) issued a set of guidelines Wednesday designed to prevent risk to users of crypto assets and related services. Titled the “Guidelines for Advertising ...

A woman walks past an election campaign poster of the Bharatiya Janata Party (BJP) featuring their leader, and India's Prime Minister, Narendra Modi on March 24, 2024 Correspondent YouTube approved ...

The Advertising Stands Council of India (ASCI) has released guidelines for crypto or virtual digital assets related advertisements, which will be applicable on or after April 1. Earlier advertisements ...

Marketing depends upon understanding cultural perspectives to engage consumers, so when advertisements created to sell cars in India depict women bound and gagged, it can only be assumed that the ads ...

T he TV ad shows an Indian movie star walking on a beach, flaunting his brand-name sunglasses and his six-pack abs. A white woman in a black bikini drops on the sand from nowhere, and then another ...

Prasoon Pandey, along with his brother, executive chairman and creative director of South Asia for Ogilvy & Mather, Piyush Pandey, discussed 'The Rise of Creativity in India' in a session moderated by ...

An Indian man has been awarded damages in a legal case against the country’s biggest movie theater chain after he complained that it showed too many commercials before a movie. Abhishek M R, a 31-year ...