Meow Mix's release of the "Meow Mix ReMix LP" comes as sales of vinyl records have seen a resurgence among collectors and nostalgic consumers. Sales of vinyl records last year overtook CD sales in the ...

We may receive a commission on purchases made from links. Today we're looking at and listening to the brand new album from the people who make Meow Mix. The folks at the J.M. Smucker Company released ...

“Bye bye bye?” More like, “Meow meow meow.” Launched during America’s Got Talent on July 18, Meow Mix’s new TV commercial features a remix of its classic jingle from 1974. Not only does the spot show ...

We've seen a few fan-created "Meow Mix" jingle remixes over the years, but now the company is getting in on the fun, putting their own spin the popular jingle. In fact, a trio of remixes have surfaced ...

Meow Mix had an opportunity to improve salience and distinctiveness in the highly competitive cat food category. The team set out to make the brand famous again. The journey began with foundational ...

For the last several years, electronic dance music (EDM) has been heralded (and bemoaned) as the new rock n’ roll, DJs the new rock stars. It’s now a global industry worth $6.2 billion and the music ...

CeeLo Green is no stranger to launching careers, as he has done for contestants on NBC's "The Voice," but his latest project may be the most unique collaboration yet: CeeLo's pet Persian cat Purrfect… ...

Like many other brands in recent months, Meow Mix has been integrating nostalgia for pop cultural artifacts of past decades into its marketing as a way to engage consumers. PSOne, a unit of Publicis ...

Green headed to the studio with Purrfect, his pet Persian cat whom he rescued this past year and who has been a regular on The Voice in Green’s judging segments. In a partnership with Del Monte Foods, ...

Singer Cee Lo Green and his cat Purrfect, a feline with over 55,000 Twitter followers, have made a remix of the Meow Mix jingle that you have to hear to believe. “Purrfect was thrilled to hear about ...