Add Yahoo as a preferred source to see more of our stories on Google. When you buy through links on our articles, Future and its syndication partners may earn a commission. Credit: Pepsi/Coca-Cola The ...
Add Yahoo as a preferred source to see more of our stories on Google. Nearly 20 years after Pepsi debuted its “Roman Empire” ad featuring Britney Spears, Beyoncé, and Pink, the soda brand is back with ...
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Pepsi's Misguided Ad Campaign That Attempted To Create A Pop Culture Statement Failed Spectacularly
The rivalry between Pepsi and Coca-Cola is maybe the most famous in all of food, and while taste certainly plays a role, it has often been a rivalry about branding. With both colas dating back to the ...
PURCHASE, N.Y. -- PepsiCo and its ad agency Dieste & Partners took home top honors in the Hispanic television and radio category at an ethnic advertising award ceremony. The ads promoted Frito-Lay's ...
The soda giant just dropped their Super Bowl ad on social media ... which begins with a polar bear -- an iconic Coca-Cola mascot -- taking the Pepsi Challenge, and choosing Pepsi over Coke. The ...
At POSSIBLE 2026, PepsiCo Chief Marketing Officer Mark Kirkham details why brands need to have an omnichannel-first mindset for marketing and product launches.
For Stephen Kehoe, Pepsico executive vice president and chief corporate affairs officer, the key constraint of his company’s ...
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