It’s never been easier to embrace your inner unicorn princess, thanks to the help of one magical beauty product — purple hair dye. The best purple hair dyes give you the violet hair of your dreams on ...

Getting creative and expressing yourself through a vibrant hair color has never been easier. From your very own home, you can get your hair as brightly multicolored as you’d like. But with so many ...

The 21-year-old's limited-edition Hally Purple Ava-Lanche hair dye is available to shop now Style + Beauty Assistant, PEOPLE It's a big day for Ava Phillippe! The daughter of Reese Witherspoon and ...

When it comes to tips for maintaining vibrant, long-lasting hair color, there are quite a lot of theories floating around out there. Is it better to come to the salon with dirty hair? (Spoiler alert, ...

One of the greatest advancements in the world of at-home hair color has been the variety of options available. The creative potential is endless with the vast number of shades and dyes on the market.