The fashion industry won a potentially powerful new tool for preventing knockoffs as the U.S. Supreme Court ruled in favor of a manufacturer of cheerleader uniforms that sought copyright protection ...

The U.S. Supreme Court today was the scene for a seemingly frivolous argument about cheerleader uniforms that could have huge implications for the fashion industry. Star Athletica v. Varsity Brands is ...

This post originally appeared on Inc.. The audience at Cheerleading Worlds 2013 expected pyrotechnics from the Cheer Athletics Panthers. Lithe and powerful as their mascot, the team of 36 teenage ...

Varsity Brands CEO Adam Blumenfeld, left, and Terry Babilla, president of BSN Sports, one of Varsity's three businesses, at their main headquarters in Dallas. Varsity said it did $2 billion in sales ...

The Supreme Court will hear a case that asks whether the general elements of a cheerleading uniform can by copyrighted. The Supreme Court will hear a case that asks whether the general elements of a ...

COLUMBIA, S.C. (AP) — The American cheerleading company behind the sport’s top uniforms, camps and competitions is vehemently denying accusations that the enterprise helped facilitate alleged sexual ...

PINCONNING, Mich. (WNEM/Gray News) – A high school cheerleader in Michigan was told to cover up when she wore her cheer uniform to school on game day, according to her mom. Amanda Alburg said she was ...