Dak Prescott has a unique logo on his jersey during NFL games. The Dallas Cowboys quarterback is now in his tenth year in the ...

Cracker Barrel misread its own customer base — and our culturally sensitive times — in revamping its image, experts say.

The restaurant chain’s new CEO, Julie Felss Masino, laid out the argument to investors last year: Cracker Barrel’s customer traffic was down 16% compared to 2019. Research showed consumers thought the ...

The restaurant chain wanted to revive sales with a new logo and appearance, but relented after many patrons – and President ...

CEO Julie Felss Masino defends Cracker Barrel's controversial rebranding efforts amid widespread social media criticism ...

Cracker Barrel's new logo and restaurant remodels have stirred controversy from customers who fear the nationwide chain and country store is losing its traditional down-home draw amid calls for CEO ...

Cracker Barrel’s logo update faced fierce backlash. What can marketers learn about balancing brand evolution with customer ...

Cracker Barrel reversed course on the rebrand of its corporate logo amid a viral controversy, which has prompted calls for ...

Cracker Barrel's new logo and restaurant remodels have stirred controversy from customers who fear the nationwide chain and country store is losing its traditional down-home draw amid calls for CEO ...