This Wall Street Journal reports that beyond suing an ad group for an “illegal” boycott, X lawyers and executives have ...

Discover how AI is revolutionizing the advertising landscape with cutting-edge strategies and unprecedented efficiencies.

Simply having access to data isn’t enough. To truly make it work for your campaigns, you need to know how to use it properly.

As the landscape rapidly shifts for both TV and advertising, Jack Newman, MD and Co-founder of Bullion Productions, explores ...

Shares of AppLovin, Corp. (APP), which operates a marketing platform and makes mobile apps, are up 685% in a year.

Many of the advertisers spending money in connected TV (CTV) are companies that are completely new to the world of TV advertising.

The shift away from third-party cookies has amplified the demand for innovative solutions that prioritize consumer privacy ...

Apple this month started advertising on X for the first time in more than a year. The company had stopped advertising on the ...

Chinese search engine giant Baidu reported a 2% drop in quarterly revenue, dragged down by a slowdown in the advertising ...