Far from being an information-age relic that Web surfers glance at without really noticing, banner ads are still powerful tools for building brand recognition. In the book "Digital Impact: The Two ...

A new survey from New York-based AdKeeper (Scott Kurnit of About.com) and 247realmedia.com reports that the primary reason people don’t click A new survey from New York-based AdKeeper (Scott Kurnit of ...

Banner advertising didn't arise with the advent of the Internet as a hub of commerce. Physical banners have been used for many years in offline situations to promote stores, restaurants and services.

Getting .2% of something isn't a lot. Perhaps if we're talking about Warren Buffet's investment portfolio, it would be a nice sum of money, but as this is the average Click-Through Rate (CTR) for most ...

Advertising with SpaceNews banner ads offers unmatched exposure and customization to boost your brand. Maximize brand awareness with prominent, saturation-based ads on our homepage and article ...

NEW YORK--(BUSINESS WIRE)--CitrusAd unleashes Banner X on their retail media platform in the USA which provides brands and retailers with click through rates that are on average 10 to 30 times ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Contextual advertising is a modern gamechanger to modern advertising. When the first banner ...

On very rare occasions, I have clicked on a banner advertisement on a Web page. But never have I purchased anything this way. Web sites that host banner advertising get paid according to the number of ...

This article was taken from the June 2013 issue of Wired magazine. Be the first to read Wired's articles in print before they're posted online, and get your hands on ...

Listen to more stories on the Noa app. These days, turning on my Amazon Fire smart TV is like a reflex test. Hesitate for even a second, and the home screen starts blasting an ad for the latest show ...

TV’s newest commercials are starting to look an awful lot like the web’s oldest. Any user of Amazon’s Fire set-top device might have recently stumbled upon an interactive on-screen graphic from Geico, ...