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Influencer ad disclosure is taking a backseat as brands feel pressure to drive performance, but new watchdogs are emerging.

Ad Age’s latest reader survey explores how industry experts—including you—see the advertising world evolving over the next ...

AI-driven platforms now target audiences based on how users respond to creative assets, making creative performance the ...

Marketers should stop treating AI as a cost-cutting tool and start using it to scale ideas, empower talent and drive growth.

Optimizing AI in marketing campaigns has mostly focused on efficiency, but Linqia’s Resonate platform aims to make AI ...

Rethink shot over two nights in a specially designed showroom bedroom with Åkrehamn and Vågstranda mattresses.

In a move that could upend how brands, agencies and creators work with the retail giant, Walmart is developing autonomous AI ...

JCPenney says, “We’ve got the receipts” in a spot that explains the type of savings its shoppers can get on back-to-school ...

Rae wrote and performed a manifesto for the activewear brand emphasizing personal growth, authenticity and joy.

Emergency Pizza 2.0” from WorkInProgress is Media Campaign of the Year, Silver, in the 2025 Small Agency Awards.

How brands are ramping up their media spending on Reddit, including a look at the social media platform's most active ...