KAUST's Amy Lee-Hopkins on why brand perception isn't a separate conversation from the work and why the Oscar didn’t  go to ...

Beyond the agentic AI headlines on speed, scale, cost and efficiencies, Luma AI's Jason Day focuses on multi-modality, ...

Memac Ogilvy's Ghassan Maraqa shares his thoughts on how creative partnerships between brand and agency can be more efficient ...

"Quality isn’t about premium inventory anymore, it’s about cognitive alignment," says 5th Element's Muneef Khan on media ...

Ben Sadek opens up about how Coca-Cola is leaning into live events, brand partnerships, creator collabs and talent ...

We Are Social's Janvi Mehta shares a message for every young woman: "Your voice matters. Your ambition is valid. Your ...

When a crisis hits, whether it is a pandemic, conflict, environmental disruption, or a public health emergency, the role of communication changes overnight. What was once about awareness, education, ...

Créo Global's Jaimesha Patel and Zain Mir explain how AI Overviews elevates material that’s organised, credible and aligned ...

The Ramadan brand film by GWM Middle East was released across digital and social platforms, supported by regional content adaptations.

Campaign Middle East features a monthly Private View section with a range of insights and viewpoints from industry experts, ...

Becoming Social's Rawan Al Sayed says that in an industry where unpredictability is the norm, the ability to adapt is ...

Interesting Times’ Mo Alghossein calls for a future where people challenge things because they can’t help it.