The Sarwa campaign was launched across large-format OOH placements in Dubai and Abu Dhabi alongside digital and social media ...

The agreement offer advertisers access to AdsWizz ’s marketplace of streaming and podcast inventory, including the SiriusXM ...

KAUST's Amy Lee-Hopkins on why brand perception isn't a separate conversation from the work and why the Oscar didn’t  go to ...

G42 and Publicis Sapient aim to deploy AI agents at scale and enable data-driven operations across the UAE and Global South.

Prospect's Maya Tayara outlines how brands and media agencies can shape strategies that are more efficient at winning attention.

As KSA accelerates AI ambitions, communications leaders are being asked to build trust, interpret risk and help institutions remain credible.

Beyond the agentic AI headlines on speed, scale, cost and efficiencies, Luma AI's Jason Day focuses on multi-modality, ...

"Quality isn’t about premium inventory anymore, it’s about cognitive alignment," says 5th Element's Muneef Khan on media ...

Ben Sadek opens up about how Coca-Cola is leaning into live events, brand partnerships, creator collabs and talent ...

Memac Ogilvy's Ghassan Maraqa shares his thoughts on how creative partnerships between brand and agency can be more efficient ...

We Are Social's Janvi Mehta shares a message for every young woman: "Your voice matters. Your ambition is valid. Your ...

When a crisis hits, whether it is a pandemic, conflict, environmental disruption, or a public health emergency, the role of communication changes overnight. What was once about awareness, education, ...