In an era of DEI backlash and political polarization, brands are more swayed by the fear of missteps than they are motivated ...

This effort, undertaken by Bristol Myers Squibb and agency partner Real Chemistry, is part of the Champions in Care campaign.

State and federal authorities do have the power to prohibit false or misleading medical advertising of all types, though ...

We’ve seen the first AI-generated commercials, songs and even social media influencers outside of healthcare. Will pharma be ...

In this discussion, Relevate Health leaders Tim Pantello and Michael Cole explore the evolving challenge of influencing ...

CMS unveils Medicare coverage for GLP-1 drugs; diagnoses of Autism for US adults rise; rising healthcare costs impact ...

Caregivers are the one constant in a patient’s life who are always there on their behalf — but we remain largely invisible to ...

Because the Food and Drug Administration doesn’t routinely test generic drugs for quality, ProPublica engaged an independent ...

WPP will handle creative and production for all brands apart from Neutrogena, and Publicis will lead media, commerce, ...

From an undead scientist to steamy romance to scented scarves, these pieces of work stimulated innovation. This year, MM+M ...

Axonal.AI distinguishes itself from the current wave of generative AI chatbots by positioning itself as an enterprise-native operating layer. While standard LLMs often hallucinate or prioritize ...