Get ready to see more advertisements before films at AMC Movie Theatres. Starting July 1, AMC will run a “platinum spot” with pre-movie commercials alongside traditional film trailers that play for ...

AMC Theatres is confident its new business model of running ads before movies won’t discourage filmgoers from coming to ...

AMC Theatres, the country’s largest movie theater ... There are three options for ticket pricing: Preferred Sightline, Standard Sightline and Value Sightline. Preferred Sightline is the priciest ...

Of these, AMC’s A-list is generally considered the best value; the new Sightline price changes make it even more so. The membership model is relatively new for movie chains, replacing the short ...

Some middle seats at AMC movie theaters ... seats and pricing models of other types of ticketed events, such as sporting events and concerts. Mr. Hamlisch said that the change would give people ...

WASHINGTON (TND) — Consumers pinched by inflation sometimes face a one-two punch with surge pricing ... saying its competitors did not match AMC's changes while its customers did not noticeably ...

AMC has also faced increasing competition ... “Realistically, we could not afford to have made this change to our ticket pricing strategy until the box office showed true signs of sustained ...

AMC Theatres announced a new ticket pricing initiative based on seat location, providing moviegoers with multiple options to meet their viewing preferences, the company said. According to a news ...

AMC declined to comment on if it had coordinated in advanced discussions with the studios about the price changes. The real benefit of having an additional discounted day is that people would use ...