The pre-show will go on and on as the exhibition giant will introduce a “platinum spot” advertising window on July 1 ...

If you’ve ever checked your watch 15-20 minutes into what should’ve been the start of your movie, only to be greeted by yet ...

Word got out today that the No. 1 circuit, AMC Theatres, was going to start running more advertising during their pre-shows ...

Starting July 1, AMC will run a “platinum spot” with pre-movie commercials alongside traditional film trailers that play for its audiences, according to The Hollywood Reporter. In a statement, the ...

If a movie says it will start at 7 pm, we know there will be at least half an hour of trailers before the opening credits ...

Explore AMC Entertainment's new strategy to boost revenue with innovative advertising before movies starting July 2025.

There's nothing like reclining in a comfy seat, turning your phone off, and digging into a buttery bucket of this classic ...

Kevin Smith’s 'Dogma', a sharp religious satire that sparked controversy upon its 1999 release, is returning to theaters in a ...

AMC Theatres is confident its new business model of running ads before movies won’t discourage filmgoers from coming to ...

AMC Entertainment Holdings, Inc.'s rising losses, declining revenue, and rising debt overshadow recent box office gains.

This Sunday sees the return of Broadway's biggest night! For theater fans in the U.S., viewers can tune into CBS and ...