Anthony Edwards and Adidas will launch the Adidas AE 1 as football cleats, coming next summer as part of their newest ...

Anthony Edwards continues to rise in popularity as one of the NBA's main attractions, thanks to his on-court performances. He ...

On June 24, adidas will open the doors to its Honoring Black Excellence (HBE): An Experience Curated by Rog & Bee Walker—a bold and immersive celebration of Black culture, legacy, and creative ...

Last Friday, a U.S. federal judge approved a settlement that grants Division 1 college programs the ability to pay players ...

Two of the best athletes in the world are teaming up for a new commercial, as part of adidas’ latest ad campaign.

Shaquille O'Neal, president of Reebok Basketball, was forced to change his initial plans of signing big names due to budget ...

With Cooper Flagg, Shedeur Sanders and Travis Hunter off to the pros, here are the 25 athletes with the highest NIL ...

These two titans not only compete for consumer loyalty and athlete endorsements but also battle ... this face-off delves into how NIKE and Adidas are navigating industry trends, defending their ...

Beckham’s Adidas deal was proof that an athlete’s influence could extend beyond the game. David Beckham partnered with Adidas in 1996 and secured a $160 million lifetime deal in 2003—one of ...

Even these types of platforms offer endorsements of different kinds ... participating in advocacy efforts alongside the athlete. For example, Adidas has taken proactive steps toward sustainability ...